Slick Clicks

Two years ago, I took over a Google Ads account; the business was achieving a monthly conversion rate of around 8%. Today, the same business is scoring a 17-20% conversion rate each month. Nothing in the current account is a result of drastic changes. I didn’t do any clever tricks or rely on AI shortcuts. The change is the result of fixing fundamentals, week by week, over 5 months. Here is what the account looked like when I took it over, and what it looks like now. What I fo

Let’s be honest — hiring a digital marketing consultant can feel overwhelming. Who do you trust? Where do you even start? I get it. I’ve sat across from business owners who felt exactly that way. Excited about growing their business, but unsure who to trust with their budget. One client comes to mind straight away. She arrived at our first meeting convinced she needed a Facebook campaign — ready to go, budget in hand. But after learning about her business, her audience, and h

Data is more critical than ever in today's digital world. Digital analytics allow you to understand your online audience. In addition,...

Digital marketing channels are online platforms businesses can use to reach existing and potential clients. Aside from traditional...

Below is a list of frequently asked questions by various individuals, business owners and marketers. I have created this list of FAQs...

Both content marketing and thought leadership have become buzzwords in the corporate world. They are often used interchangeably, as each...